Usually, when people think about hotel accommodations, they think about location, they think about the quality of the staff, and they also think about the prestige factor of the specific address of the hotel.
After all, when you ask people in New York which they would prefer, Motel 6, the Holiday Inn, or Trump Plaza, the answer should be quite obvious. Regardless of your politics, the name “Trump,” at least as far as real estate is concerned, still carries a lot of weight.
In fact, a lot of people think that it is the gold plated standard of everything and anything related to luxury real estate. Whether we’re talking about Chicago or New York, that kind of high value luxury real estate speaks volumes as far as consumer demand is concerned.
This is why it’s really a good idea for people in the hotel industry to come up with better strategies for perceived value. Because ultimately, it’s all about perceived value.
Think about it for a second, there are many hotels in New York and elsewhere that offer the same value as the Trump Towers and Trump Plaza. If you’re looking for a modern, high rise building, there are plenty of those.
But what makes people flock to Trump Plaza is the brand name. It’s the perceived value that that brand name brings to the table. Now, wouldn’t you want to have that dynamic work for you?
Well, believe it or not, by simply taking care of the basics like making sure that running water is properly heated, you can go a long way in increasing your perceived value.
Because it really all boils down to attention to detail as far as your target audience are concerned. If you take care of your target market, they will take care of you.
I know that sounds like a cliche, I know that sounds like some sort of bumper sticker slogan, but it’s absolutely true. Multi-billion industries are based on this truth.
So do yourself a big favor, get on the bandwagon and try to pay close attention to the needs of your customers. By giving them what they’re looking for, they turn around and give you what you’re looking for.
It really all boils down to that. And, believe it or not, small details like water temperature can mean a lot.
Now, this is probably not going to mean all that much if your hotel is located in Hawaii, Southern Florida or even Southern California. These parts of the United States tend to be on the warm side.
You don’t have to worry about it being 30 degrees below zero outside. You don’t have to worry about freezing pipes. You don’t have to worry about this big, dark fog developing in front of your face every time you breathe out.
Now, the problem is, when it gets really cold, your hotel guests are definitely going to feel the pain. And do you think they would be excited about letting the world know about your accommodations?
Probably not. In fact, many of them probably would not want to come back because the water froze. Maybe they were trying to take a shower in the morning and they were woken up by the extreme cold water.
You don’t want people equating staying at your hotel with some sort of punishment. You don’t want them to think they booked the wrong hotel. This is why it’s really a good idea to increase your attention to detail.
And by getting the right Ecosmart water heater, you can definitely go a long way in increasing the perceived value people have regarding your accommodations.
It really all boils down to that because if you look at the big hotel names in the industry, a lot of those brands started out small. They were able to turn things around and really take their businesses to a whole other level of profitability because of their attention to detail. Attention to detail leads to increased perception of value.
So do yourself a big favor, make those harsh cold water experiences go away by investing in the right Ecosmart water heater for your hotel or other rental units.