A lot of people buy all sorts of stuff without even thinking about it. They really do. I mean, how many times have to reflexively bought a product?
Chances are, you’ve done this more times than you care to admit. In fact, if you’re a typical American consumer, chances are quite high that you have done this more times than you care to realize.
Now, this happens not because most Americans have a lot more money than they know what to do with it. In fact, it’s the precise opposite. In a recent survey, many Americans would have a tough time coming up with $500 if they get hit with some sort of emergency.
In fact, according to a very shocking study, a lot of American households would actually be at risk of declaring bankruptcy if the breadwinner of the household somehow, some way, loses his or her job.
With that said, despite the harsh economic realities that people deal with, people are still a bit fast and loose with their finances. This should not be a surprise because according to psychological academic studies, most people actually make decisions impulsively.
They haven’t really quite thought things through. They haven’t really quite sliced and diced the reasons why they need to buy a specific product, but they just do.
In many cases, it’s based on emotional appeal. Maybe it’s nostalgia, maybe it’s a clever marketing campaign, maybe it’s some sort of word of mouth campaign that they caught wind of through their network of friends, relatives and coworkers.
Whatever the case may be, they did not go through a very deliberate, well thought out logical and rational process to arrive at the decision they arrived at. Instead, they focus on what would feel good. They focus on what would make them look good. They focus on feelings.
Now, this doesn’t necessarily mean that these are bad things. But you have to be ready for the consequence of you following your emotions instead of your brain when you’re spending your hard earned dollars.
You really have nobody else to blame if it turns out that the product that you bought simply was not up to the job. Maybe for a wide variety of reasons you’re not getting the kind of value you would want from the money that you spent.
So how do you fix this problem? Well, take the case of guitars.
Maybe you love playing guitars. Maybe you pass the time playing your guitar. And then if you want to buy a new unit, you can ask around among your other guitar playing friends, and they would quickly recommend a brand to you.
Now, this is how most people do things. But the problem here is that everybody has different sets of circumstances. Everybody has different needs. And when we take somebody’s recommendation, this implicitly means that their needs are the same as ours.
Now, does that make any sense? Of course, not. If somebody has a certain situation that produces a particular recommendation, that recommendation basically only works for them, and nobody else.
But people are clueless to this and this is why they get disappointed by referrals over and over again. Do yourself a big favor, read online reviews of the particular products that you are thinking of buying.
Understand how these reviews work. Pay attention to how they lay out their case. Be very skeptical about blind claims. Meaning, these are assertions that don’t have any factual support.
After you’ve read enough reviews, you would be able to figure out the kind of factors you should be focused on so you can make a truly informed choice.
It really all boils down to adequate preparation because hey, let’s face it, you worked hard for your money. It really would be a shame for you to kiss all that cash goodbye because you simply were clueless regarding how reviews worked.